
This project explores the intersection of tradition and innovation, inspired by the high-end textile brand HARAGO, which was founded in January 2019. HARAGO is known for its commitment to preserving the historic textile techniques of rural India, and this project extends its vision by developing new themes and design options that honor cultural craftsmanship. By analyzing trends and studying the brand’s ethos, this work aims to offer fresh perspectives on how heritage can be seamlessly woven into contemporary fashion, while highlighting the intricate narratives of India’s rich textile legacy.






“REDEFINING FORMALS” theme in men’s wear
combines classic classic aesthetics with a modern twist. This
trend features traditional check patterns and classic
silhouettes, enhanced by asymmetry and layered styling. It
integrates stripes and checks in a refined colour palette,
including anise green, ash grey, and monochromatic tones,
with vibrant accents for added depth. Changing the
monochromatic look with checks plaid, Capns, and bright
striped Tie. Adding personal interest to the work life Formal.
Showing the imperfections of reality. A silhouettes which can
worn for and after work life.


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The artist of your "IMAGINERY WORLD" theme celebrates the idea of showing the hidden struggles of life, where people feel no space for their feelings in the world. So this theme is focused on to create space or world for the people. creating dynamic visual experiences through contrasting and vibrant hues. Buffet's haunting depictions of clowns, specifically "The Clown Jojo" and "Clown with Pink (Pointed) Hat". These pieces serve as more than just clothing; they are a canvas for existential commentary. explore deep human sadness and pain. These clowns aren't just playful characters; they represent the hidden struggles that people face in life.He reflects the idea that even those who seem cheerful can be dealing with deep emotional pain. show that human life is often full of hidden struggles and pain.
Featuring a mix-and-match approach, the theme integrates an array of elements such as zippers, jumpsuits, trousers, and shirts. The result is a versatile wardrobe that embraces eclectic combinations and a broad spectrum of colors, reflecting a readiness to experiment and express individuality in innovative ways.



collection




Mauthushi
Credits - Guidance
@safaportfolio.com
