BRIGITTE
SINGH
The project led me to study the brand Brigitte Singh, allowing me to explore the intricate relationship between traditional Mughal design and contemporary aesthetics through the creation of a unique jaal. The brand is deeply rooted in the revival of Mughal artistry, meticulously blending time-honored motifs with modern sensibilities. By analyzing the brand’s core essence, I
BRAND STUDY
aimed to extract its key design elements and reinterpret them in my own jaal, preserving the signature style while infusing it with my personal creative expression. This endeavour not only pays homage to the rich heritage of Mughal design but also highlights the potential for innovation within traditional frameworks.
Jaal
Buta
Bel
"Uncompromising attention to detail …
a classic product that you can hand down generation after generation, which only becomes better with time."
- Brigitte Singh
Arnab senapati
Credits - Guidance
@safaportfolio.com